From Bologna the multiple-use name spread to other European cities, such as Rome and London, as well as countries such as Germany, Spain, and Slovenia. The pseudonym first appeared in Bologna, Italy, in mid-1994, when a number of cultural activists began using it for staging a series of urban and media pranks and to experiment with new forms of authorship and identity. Luther Blissett is a multiple-use name, an " open pop star" informally adopted and shared by hundreds of artists and activists all over Europe and the Americas since 1994. Collective pseudonym used by cultural activists
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